Over the past few years, the company has leveraged its core offerings and morphed them into a number of powerful marketing tools that encompass videos, 3-D illustrations and powerful graphics. According to an announcement the companies made at last week’s Adobe Summit, the company is partnering with Microsoft and LinkedIn (which is owned by Microsoft) to offer a one-stop-shop lead generation solution. When someone raises their hand or wants more information, the data is then moved into the CRM modules of Microsoft Dynamics where your sales people nurture, follow-up and hopefully close. Microsoft Dynamics will ensure that once someone has expressed an interest there's always another task for follow-up. I cannot imagine why my Microsoft customers - both big and small - wouldn't want to take advantage of these offerings.

Source: Forbes April 03, 2019 15:00 UTC