Sources told Profit that digital media buying duties for Zong 4G were with Orient McCann since mid-2019 and with IO Digital since mid-2018. In a rare twist, very few agencies participated in the CMPak Limited digital media review, according to two people familiar with the matter. Only GroupM, Brainchild Communications Pakistan (Pvt) Limited, and the Omnicom Media Group franchise in Pakistan were shortlisted. Under the leadership of Fouad Husain, the Omnicom Media Group was able to meet all of the above demands set by CMPak Limited. An industry expert noted that time will tell how long Omnicom Media Group can sustain CMPak Limited and deliver against unrealistically high expectations.

Source: Pakistan Today September 28, 2020 18:33 UTC