To stay competitive, retailers are employing multiple digital marketing tactics while others are struggling to keep up with a rapidly expanding virtual marketplace. Derek Chew, CEO of Fullmoon Digital, encourages businesses to try new digital marketing methods, offering a grounded and practical approach to omnichannel marketing. While multichannel marketing delivers a similar message across several channels, omnichannel marketing uses each channel differently. Digital marketing success relies on selecting those channels, platforms, and strategies that deliver the best value to the target audience. As a client-focused digital marketing agency, Fullmoon's team tailors solutions to each client, carefully tracking results and adapting as needed.

Source: Forbes June 26, 2023 14:51 UTC