Patriotism on a four-year cycle Wednesday, August 24, 2016 Olympics are the unicorn of sports TVBy Janet PaskinBloombergWASHINGTON — The 2016 Summer Olympics are over, and the women of Team USA won by a landslide. Prime-time network television caters to women in general, and the Olympics’ emphasis on pageantry and personality creates good, competitive drama. “The sports that are in the Olympics, they’re not being watched because they’re sports, they’re being watched because they’re for flag, for country, for young athletes who strive for four years — you know the stories,” Pilson said. “Not only will women watch certain programming, but if US athletes are doing well, more women will watch. “We take great pride in knowing that no-one devotes more broadcast network primetime coverage to women’s sports,” said Jim Bell, executive producer of NBC Olympics, in an e-mail.

Source: Bueno Aires Herald August 24, 2016 04:09 UTC