Bing Dwen Dwen, the mascot of the Beijing 2022 Olympic Winter Games, exemplifies spectators' eagerness to own what they see and fancy. A week into Beijing 2022, consumers are still actively searching for opportunities to buy a Bing Dwen Dwen, whether by joining online flash sales or waiting in long queues outside licensed merchandise stores. HEAT IN CAPITAL MARKETThe widespread Olympic zeal has permeated China's capital market, with investors showing confidence in companies in a variety of Olympic-related fields and entrepreneurs ready to tap opportunities in the ice-snow industry. Besides, China's ice-snow sector has attracted an increasing number of enterprises due to its vast potential. China's ice-snow industry expanded from 270 billion yuan in 2015 to 600 billion yuan in 2020, according to an industry report.

Source: The Nation Bangkok February 14, 2022 05:58 UTC