It began when the LA 2024 contingent announced Monday it had reached 1 million likes on the social media platform. Several analysts were quoted as saying the sudden rise looked suspicious and there were allegations the L.A. bid committee had artificially boosted its total. Social media experts agreed this strategy can produce quick results. Generating a global buzz could help win critical votes, and both candidate cities have made social media an important element of their campaigns. “Social media brings people together around the world.”david.wharton@latimes.comFollow @LAtimesWharton on TwitterUPDATES:6:35 p.m.: This article has been updated with new details and quotes.

Source: Los Angeles Times April 05, 2017 17:50 UTC