The Games kicked off with rocky ratings: The opening ceremonies drew around 17 million viewers on TV and streaming services, almost 10 million lower than in 2016. NBC's late-night Olympic show — dubbed Prime Plus — averaged 5.4 million viewers per night, a 4% increase from 2016, possibly because the network broadcast some events live during that period. TangentDeclining TV ratings aren’t unique to the Olympics, as streaming services generate more competition for viewers’ attention. ContraDespite flagging primetime ratings, NBC is placing this year’s Olympics in the win column, dubbing the Games “the largest media event ever” in a Monday press release. Further ReadingOlympic Ratings Fall Sharply: NBC Says 17 Million Watched Opening Ceremony In U.S. (Forbes)

Source: Forbes August 10, 2021 00:50 UTC