This week, a letter urging the United States Olympic & Paralympic Committee (USOPC) to stop promoting dairy products to athletes was printed as a full-page advertisement in three daily newspapers in areas where USOPC training facilities are located. Now that the organization has cut ties with big tobacco, Bausch urges USOPC to drop dairy as a sponsor to better serve athletes. This new campaign follows a number of actions by Switch4Good over the years to demand the USOPC cut ties with the dairy industry. In 2018, Switch4Good debuted a commercial starring six Olympians speaking out about the health impacts of dairy products, which aired during the closing ceremonies of the 2018 Olympics. However, it was removed from the air before it reached the West Coast following complaints by the USOPC and the dairy industry.

Source: Ethiopian News February 06, 2021 09:56 UTC