Much has been made of the way millennials have changed the beauty industry, but a large number of older American women reportedly feel ignored by the business. Altogether, 85 percent of participants, regardless of age, stated they wished ads portrayed more realistic images of people. Age diversity is clearly important for beauty consumers across the board, and as the report highlights, women age 50 and older spend an average of $29 (almost P1,500) per month on beauty and personal grooming products. In the same year, makeup brand CoverGirl snapped up the then-69-year-old model Maye Musk as an ambassador. CL/JBRELATED STORIES:83-year-old man earns master’s degreeKylie Jenner and Ulta Beauty have your holiday makeup coveredADVERTISEMENTRead NextLATEST STORIESMOST READ

Source: Philippine Daily Inquirer October 20, 2019 06:00 UTC