NEW YORK (AP) —Gap Inc.’s low-price division Old Navy is overhauling its approach to how it designs and markets to plus-size women, a demographic that many analysts say has been underserved. Starting Friday, Old Navy will be offering every one of its women’s styles in all sizes with no price difference. The 1,200-store chain will also be displaying its large sizes together with the standard sizes on the floor. The moves, announced Wednesday, are expected to help Old Navy reach $10 billion in annual sales by 2023, up from $8 billion in 2019, company executives said. Sales of plus-size women’s and men’s clothing hit $27 billion in 2019, up from $19.9 billion in 2012, according to GlobalData.

Source: thestar August 18, 2021 14:48 UTC