Ogilvy Africa has launched Obrio, a cutting-edge media intelligence platform that offers unmatched transparency and control over media performance across all platforms. OBrio combines performance data into a single actionable dashboard, delivering the most comprehensive and customizable analytics in the business. The OBrio Score is a patented performance indicator that gives firms a quick snapshot of their entire marketing efficacy. The innovative statistical model calculates the OBrio Score by evaluating marketing data across all channels, considering variables like reach, engagement, sentiment, conversions, and more. Additionally, the OBrio platform delivers near-real-time analytics across various media platforms and offers customizable reports.

Source: The North Africa Journal October 19, 2024 14:05 UTC