An official at the the Tourism Promotion Authority (TPA) suggested that Liverpool and Egypt forward Mohamed Salah should become Egypt’s ambassador for tourism to Britain and Europe, in a move to improve the perception of the country and promote Egyptian tourism abroad. He additionally suggested sponsoring the club, to place the Egyptian tourism logo on the players’ kit. Salah was named BBC African Player of the Year in 2017 and Best African Player in February 2018 by France Football. The tourism sector in Egypt used to be one of the three main sources of income and foreign currency. In 2018, Egyptian Tourism Minister Rania al-Mashat announced that the sector is beginning to recover, pointing to the significant increase in tourists entering Egypt in 2017.

Source: Egypt Independent April 11, 2018 14:48 UTC