Deal grows Octave’s audience scale with 6 million reach into gaming marketLondon, UK - 06 January, 2026 - Octave, News UK’s audio-visual advertising platform, has signed an audio inventory deal with in-app audio advertising network Audiomob. The deal will give Octave even greater audience scale with data-rich access to more than 6 million mobile gaming users. Audiomob is an in-app audio advertising network, allowing advertisers to reach their target audiences using audio ads in apps and games. With this partnership, Octave will be able to enhance their existing audience segments using Audiomob’s audience and data platform. Octave combines inventory from News UK’s media brand portfolio, including talkSPORT, Virgin Radio UK and Times Radio, alongside premium inventory partners to reach over 14.5 million highly engaged listeners monthly.

Source: The Times January 06, 2026 07:04 UTC