One of the strategies is to cut advertising funding for ACA insurance plans. One of the key components of Obamacare, you see, was creation of a marketplace where people could shop for (often subsidized) insurance plans. They counted federally and locally funded "You can shop for insurance" ads, as well as political ads, many of which were designed to sour people on the ACA. Here is a picture of their results:It still astonishes me that a politically moderate health reform plan that promotes insurance markets - markets, people, markets! If the Obamacare insurance market collapses now, Republicans will be to blame.

Source: Forbes October 22, 2018 13:30 UTC