The logic being that ONDC will create a vastly larger pool of sellers and consumers and result in lower costs. Swiggy, for example, delivers 1.5 million orders per day, while Amazon India fulfils a 1.6 million orders per day. It doesn’t charge sellers an upfront fee but takes a cut from the sellers’ earnings through ONDC. As an open network, ONDC might not be able to do so, says Prateek Waghmare, policy director, Internet Freedom Foundation. As Rosbin, the shopkeeper, says, “Five years ago we started accepting payments through UPI because our customers demanded it.

Source: Forbes May 22, 2023 09:25 UTC