While the premier search engine has shared some cursory data and recommendations, the voice search phenomenon continues to inspire brainstorms on how to best leverage the platform. But one thing’s for certain – voice introduces yet another opportunity to connect with customers and garner exposure via search. It’s not easy, and search engines have typically used paths and post-search behavior to refine the guesswork and better serve users moving forward. The good news is that voice search should help this long-standing problem through the power of conversational tones and queries, unveiling intent upfront. For instance, a user may type “Chicago vacation,” giving the search engine virtually nothing when it comes to intent.

Source: Forbes July 07, 2017 09:56 UTC