French Ligue 1 side Paris Saint-Germain have signed a two-year partnership deal with 22BET, the club confirmed on Monday. 22BET, which is one of the online betting leaders in Africa, will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa, as well as securing exclusive marketing rights for its users. PSG’s Chief Partnerships Officer Marc Armstrong said the new partnership is a testament to the club’s long-term commitment to Africa. “We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club's first-ever Official African Betting Partner. “The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand,” said Mr Armstrong.

Source: Standard Digital September 25, 2020 17:06 UTC