Pepsi was about to announce the winning number in a promotion that had gripped the Philippines’ 65 million people. When Pepsi announced the winning number, her husband, Isagani, rifled through their crowns and found the one: 349. A mother of 12 whose children went through 10 bottles of Pepsi a day had won 35 million pesos. When disaster struck on May 25, Pepsi initially tried to change the winning number. “My wife wouldn’t have died!” Rosario says he told Pepsi representatives in 1993.

Source: The Edge Markets August 04, 2020 10:26 UTC