With about two weeks left for the theatrical release of Superstar Rajinikanth’s most-awaited Kaala, the movie’s promotions have picked up speed. A Twitter emoji for Kaala was unveiled on Monday by Wunderbar Films, which is bankrolling the project. The custom emoji on Twitter will appear when hashtag ‘Kaala’ is keyed in English, Tamil, or Telugu. The hashtag for Hindi is ‘Kaalakarikalan.’Kaala is only the second Tamil film after Vijay’s last year blockbuster Mersal to have its own Twitter emoji. However, it was postponed due to the Tamil film industry strike that lasted for 48 days.

Source: Indian Express May 28, 2018 09:10 UTC