Success of NSG varieties in Spain, Italy and North African countries is driving demand in other parts of the worldNova Siri Genetics continues to consolidate its international expansion into new berry producing areas. The Italian berry breeding company said it is achieving considerable success with its early strawberry varieties in Spain, Italy and North Africa and is now expanding into other regions such as South America and India. “In countries where strawberry production is growing, production companies are demanding information on the positive data that Nova Siri Genetics is achieving in Spain, taking into account that Andalusia and the province of Huelva concentrate the largest red fruit production area in Europe. “Specifically, the NSG varieties are those that are registering the greatest growth in this area. “This is a variety that stands out for its excellent characteristics and for a longer shelf-life and conservation of the fruit, two aspects of special value for production companies,” NSG said.

Source: The North Africa Journal October 18, 2024 11:39 UTC