A skincare brand is showing that oats can be great for the skin, not just the tummy writes Meera MurugesanA BOWL of oats in the morning is a great way to start the day - providing fibre and helping to lower cholesterol levels. Oats can nurture, nourish and transform skin into an enhanced state of health and beauty and skincare brand, Aveeno has harnessed the power of this everyday grain for skin health. This is supported by 60 years of clinical evidence indicating that colloidal oat formulas are effective in soothing dry, irritated skin. “Colloidal oatmeal moisturises, protects, restores and soothes skin and generally offers great benefits for skin,” explains Kwon. One of Aveeno’s recent discoveries was on the prebiotic properties of oats in promoting a balanced skin microbiome, which is fundamental for healthy skin.

Source: New Strait Times February 04, 2020 03:00 UTC