Not content with following a routine of setting a growth target and calculating profit, the industrial conglomerate Siam Cement Group (SCG) pays heed to social concerns as part of its sustainable journey. Some SCG products such as paper were used to help hospital personnel cope with high levels of infections, said Mr Roongrote. COMMUNITY SPIRITESG principles play a major role in setting SCG's business direction, said Mr Roongrote. "SCG has businesses in Thailand and other Asean countries, and they bore the brunt of lockdowns," said Mr Roongrote. Marketing via digital platforms and mobile phone apps was another strategy to better serve demand and expand the customer base, said Mr Roongrote.

Source: Bangkok Post September 25, 2021 00:11 UTC