Not to everyone’s tasteVietnam’s fast-food segment has become much more competitive as a huge number of chains arrive in the country, but some are now reviewing their business activities while others are departing. Learn to competeMcDonald’s opened its first outlet in Vietnam in 2014 and quickly found favor. In fact, “studying the tastes of Vietnamese customers is an important factor for every fast-food business,” Mr. Thinh said. Analysts, meanwhile, believe that Burger King is meeting problems in Vietnam as its strategy of “Taste is King”, imposing US tastes in Vietnam, is not suitable. It now has around 80 stores in Vietnam and has also changed its menu to make it suitable with Vietnamese taste buds.

Source: VietNamNet News July 24, 2017 10:03 UTC