Norwich have completely cut ties with their new sponsor BK8 after backlash from fans following complaints over provocative marketing from the betting company - such as simulated sex acts with a sausage. Our standards were not at the levels we demand of our football club. 'We remain highly committed to diversity and equality across our football club and its community. BK8 commits commits to the fans that we will inject a portion of these sponsorship funds back into charities and relevant associations. 'This marks the first step in our journey to win back the trust of Premier League football fans, as we work hard to ensure that football sponsorship money is invested back into the fan communities which matter most.'

Source: Daily Mail June 10, 2021 08:22 UTC