The signature twang of the Australian accent may soon be heard more around our northernmost region, if a new targeted tourism campaign proves a hit. "We want to spread the benefits of tourism across the country so regions like Northland can benefit more." The campaign, being run in conjunction with Northland NZ, Facebook, Flight Centre and Air New Zealand, would run in Melbourne from late January to mid-March to encourage Victorians to visit Northland in the shoulder season. "This is just one part of the Government's plan to support regional tourism," Bennett said. It comes after the Government recently approved $3 million in funding for 14 infrastructure projects as part of the $12 million Regional Mid-sized Tourism Facilities Grant Fund.

Source: New Zealand Herald January 29, 2017 22:00 UTC