Northland businesses are falling behind in their online and social media presence. Photo: GettyImagesNorthland businesses are underperforming in social media and lagging behind other regions in online activity, according to a report on the region's digital maturity. The survey of about 750 Northland businesses showed that, compared to the national average of 45% digital maturity, Northland lagged behind at 39%. ``Given that Kiwis spent $4.7 billion online last year, this is a missed opportunity for the Northland businesses without e-commerce,'' he said in the report. Whangarei-based social media expert Philippa Mannagh had noticed some hesitation from businesses around having an online presence.

Source: Otago Daily Times February 02, 2017 05:15 UTC