The Ghana Tourism Authority also launched a campaign aimed at promoting domestic tourism, dubbed, “See Ghana, Eat Ghana, Wear Ghana, and Feel Ghana.”This initiative seeks to promote and showcase Ghanaian fashion and heritage, supporting local designers and artisans through events like fashion shows and exhibitions. But did you know that Ghana's first president, Osagyefo Dr. Kwame Nkrumah, initiated the Wear Ghana agenda during his era? Edward Quao said, “They wore the northern smock because Nkrumah chose it intentionally before independence. “He wrapped himself in kente and wore the smock to draw more attention to them. This, in turn, helped promote, appreciate, and encourage the wearing of our smocks,” Quao told Ernestina Serwaa Asante on People and Places on GhanaWeb TV.

Source: GhanaWeb February 07, 2026 15:32 UTC