"The length of time people watch television is holding up despite the growing availability of online content," said its vice president Frederic Vaulpre as the report was presented at MIPTV, the world's biggest TV market in Cannes, France. "There was a slight fall in TV viewing in North America and Asia, but it is still growing in South America and in Europe it is maintaining historically high levels," he added.Asians watch less TV than any of the other major markets, spending two hours 25 five minutes in front of the box. "Local productions always go down best" in most markets, said Avril Blondelot of Eurodata TV.She said the big trend was for producers and TV channels to "create content aimed a particular niche audiences (young people, women or older people) rather than look for something that tried to take in a mass cross-over audience. "Paul Youngbluth of the TAPE consultancy told MIPTV delegates that there was a lot of "fake news" about the death of TV and insisted that "consumption is not decreasing. "New US shows like 'The Good Doctor' and 'Roseanne' show that linear (traditional) TV can still draw very high live audiences," he added.

Source: Egypt Today April 09, 2018 13:01 UTC