Egypt-based Tactful AI has partnered with consumer finance company Valu to improve customer engagement across Valu's digital platforms, as financial firms in the region invest in automation and data-driven service tools. Founded by Mohamed Elmasry, Mohammad Hassan, and Sherif Khairallah, Tactful AI provides a unified customer experience platform that allows businesses to manage customer interactions through a single dashboard. Under the partnership, Valu will use Tactful AI to unify and automate customer interactions across WhatsApp, its website, mobile application, and social platforms. Tactful AI was founded in Egypt and acquired in 2022 by European communications company Dstny. Valu is one of Egypt's largest consumer finance platforms, offering buy-now-pay-later and credit products across retail and digital channels.

Source: The North Africa Journal January 07, 2026 03:22 UTC