The city is the retailer’s biggest market for online sales, but its physical presence has largely been limited to its Nordstrom Rack discount chain. By the end of 2019, there will be six Nordstrom locations in Manhattan: the flagship, which will include women’s merchandise; the men’s store; two Nordstrom Racks; and the two Local hubs. Of course, with the Local chain, shoppers will have to get used to the idea of walking into a Nordstrom that doesn’t sell anything. The retailer introduced Nordstrom Local in 2017 in Los Angeles, where it now operates three shops. The company said customers who visited a Local spent on average two and a half times what other Nordstrom shoppers did and made returns earlier, which allows the retailer to turn its inventory faster.

Source: New York Times May 01, 2019 20:30 UTC