The new luxury Queenstown spa, 'The Bathhouse'. PHOTO: ODT FILESThe Aussie company behind a new luxury Queenstown spa called The Bathhouse appears to be defying a judge’s ruling to slightly rejig its name to avoid possible confusion with a local restaurant of the same name. Parties behind the latter sought a High Court ruling to get the Aussies to rename their spa to avoid misleading consumers. In her ruling last month, Justice Melanie Harland instead allowed them to keep the bathhouse name as long as they immediately changed the trading and marketing name to ‘The Bathhouse Spa Queenstown’. To be fair, the Aussies changed their name on Facebook but as of this week the signs on their Brecon St premises read only ‘Bathhouse’ or ‘The Bathhouse’.

Source: Otago Daily Times January 17, 2026 15:02 UTC