Regional media outlets are reporting that newly launched operator Safaricom Ethiopia has apparently claimed that price competition in the market will not be part of its strategy to win customers from state-owned operator Ethio Telecom. In fact the new arrival has said it plans to keep its prices for voice and data within the ranges of Ethio Telecom, the company’s only competitor and, until Safaricom’s arrival, the only operator in Ethiopia. However, it also suggests that aggressive marketing and quality of service rather than pricing will drive Safaricom Ethiopia’s strategy. As we reported at the time, Safaricom Ethiopia customer numbers passed the one million mark in November last year. But it soon won’t be the only competition for Ethiotel – if government plans, reported last week, to invite a third operator to join the market go ahead.

Source: Ethiopian News January 09, 2023 19:31 UTC