Brands are going viral with Facebook adverts showcasing the “ordinariness” of their products – defying Thailand’s obsession with luxury and exclusivity. The trend took off on Friday when Thai apparel manufacturer Double Goose flew in the face of advertising wisdom by showcasing its "ordinary" shirts for ordinary people's needs. Thai shoe manufacturer Nanyang quickly jumped aboard the honesty bandwagon, replying that its shoes were "ordinary" as well.

Source: The Nation Bangkok May 08, 2022 03:50 UTC