Some questions at post-match conferences are insensitive, but a player boycott is no solutionAt 23, Naomi Osaka has the tennis world at her feet. With four Grand Slam titles and now ranked second in the world, Osaka has tremendous brand equity. Yet, the Japanese star’s fresh halo suffered a dent with her media boycott in the current French Open at Paris. Sports bodies have sensed this diffidence and in the cricket World Cup or a Grand Slam event, the post-match press-conference is a contractual obligation. Legends such as Rafael Nadal have also spoken about how sport evolves through the symbiosis between athletes and the media.

Source: The Hindu May 31, 2021 18:32 UTC