No Frills says a new clothing line celebrating savvy discount shoppers will launch its online store on Monday. The four-decade old chain says the Hauler brand is born from customers’ loyalty to their local No Frills shops and excitement around previous No-Frills branded swag. The company has previously handed out No Frills boxers and scarves, among other items, and says its customers wear those like a badge of honour. The Hauler Shop will start accepting online orders for four items — two T-shirts, one long-sleeved shirt and one sweatshirt — on Monday, with more items likely to appear later. A reusable yellow Hauler bag will also be available in limited quantities at the roughly 250 No Frills stores in Canada.

Source: National Post May 04, 2018 18:11 UTC