Discount grocer No Frills will launch a new clothing line dubbed “Hauler” in a celebration of savvy, frugal shoppers on Monday. “It’s a cool way of celebrating these customers, and doing it with this No Frills swagger,” said Mary MacIssac, vice-president of marketing for Loblaw’s discount division. The Hauler Shop will start accepting online orders for two T-shirts on Monday, with a long-sleeved shirt and a sweatshirt in stock soon, and more items likely to appear later. The online shop is part of a broader marketing campaign for the discount grocer, including a music video and original song. No Frills loves Parkdale Life, MacIssac said, though stopped short of addressing the group’s criticism.

Source: National Post May 04, 2018 19:52 UTC