Nivea has pulled a deodorant ad that declared "White Is Purity" after people called the slogan racist and after some hijacked the ad's online campaign with comments about white supremacy. The ad, which appeared in a Facebook post last week, originally targeted the German skin care company's followers in the Middle East. The caption on Nivea's Facebook post read: "Keep it clean, keep bright. Another Twitter user posted images of racist comments that had been left on the Facebook post, some referencing the Holocaust. White Stays White" was still on the Nivea Middle East Facebook page as of Wednesday morning.

Source: Los Angeles Times April 05, 2017 21:33 UTC