Nivea pulls 'white is purity' ad after backlashNivea/FACEBOOK Nivea pulled this advertisement from its Facebook page on Friday. Nivea has pulled an advertisement with the tagline "white is purity" after it was the subject of a foreseeable backlash, and (because it is 2017) subsequently became a favourite of alt-right social media users. * Backlash over job ad ruling out de facto couplesThe brand has since alleged it was only intended to be posted to its "Nivea Middle East" page. "The recent post regarding Black & White Invisible Deodorant originated from the NIVEA Middle East Facebook page," the brand commented on the Facebook post of a concerned US Facebook user. "The NIVEA Middle East advertisement was not meant to be racially insensitive.

Source: Stuff April 04, 2017 03:11 UTC