ADVERTISEMENTIn 2017, it seems a little ill-conceived to create an advertisement that touts “white is purity.” Yet that was the tagline skin care brand Nivea ran with in a recent ad campaign. Unsurprisingly, that ad campaign has since been pulled. pic.twitter.com/m0KTSALFKo — Scott Bellows (@ScottProfessor) April 4, 2017Nivea’s “white is purity” ad was created to promote their Invisible For Black & White deodorant. “Diversity and equal opportunity are crucial values of Nivea.” The controversial post was accompanied by the copy: “Keep it clean, keep it bright. The Playstation Portable White ad featuring a white woman, dressed in white, gripping a black woman, dressed in black, by the jaw is from 2006.

Source: Huffington Post April 05, 2017 18:05 UTC