Photo credit: Lindsay BrownWhere many people see influential tech giants such as Amazon and Google as creating some of their favorite products and services, Nithya Thadani sees the opportunity for connection. Thadani is the CEO of RAIN, a digital consultancy that merges technology, data and creativity for clients. Nithya Thadani: There has certainly been no shortage of new technology that has turned up and transformed consumer behavior in my lifetime. This has obvious implications for our marketing clients. It’s now become our obligation to not only meet clients’ marketing needs, but to also help them get in sync with this accelerating adoption.

Source: Forbes March 27, 2018 18:22 UTC