Nintendo has mentioned on a number of occasions in recent years how it wants to go beyond video games and the company's American president Doug Bowser has now reiterated this during an interview with the Washington Post. Bowser mentioned how Nintendo is currently "evolving into being an entertainment company with gaming as a nucleus of the overall business model". The NoA president went on to mention how Nintendo is ultimately competing for "people's entertainment time" and engagement and exposure to the company's IP is always the main priority when introducing new devices and platforms. Mario's creator Shigeru Miyamoto has mentioned in the past how Nintendo would like to expand into a variety of fields with its characters by collaborating with other companies. Nintendo is also keen on more movies, it seems:

Source: Washington Post September 07, 2023 08:10 UTC