New York (CNN Business) Ninja, the world's most well-known Fortnite streamer, is returning to Amazon's Twitch platform with an exclusive multi-year deal. His team told CNN Business that he explored "all options" before settling on Twitch. He currently has 15 million Twitch followers, as well as sponsorship deals with Adidas and Red Bull. Last summer, Ninja shook up the game streaming industry when he took an exclusive deal with Microsoft's Mixer for an estimated $20 million to $30 millionMicrosoft acquired Mixer, formerly called Beam, in 2016. Other streamers soon followed, announcing lucrative million-dollar deals with Facebook Gaming, YouTube or Mixer.

Source: CNN September 10, 2020 18:33 UTC