Leading MENA regional cable and OTT content provider NineTNine has announced a partnership with Samira TV, an Arabic channel available in Middle-East, North Africa and France, which specialises in cooking TV shows focused on local cuisine. Salim and Linda were the winners of the French popular TV competition format Pékin Express, which aired on M6 and attracted multi-million daily viewers. Salim and Linda are warm-hearted people and their amazing travel experience is a natural fit with a cooking-style show. We are convinced that there is a bridge between a core audience in MENA and a dynamic diaspora in Europe and North America. Our challenge was to create a premium concept appealing to different generations, nationalities and cultures.”

Source: The North Africa Journal February 10, 2020 15:33 UTC