Below, nine experts from Forbes Agency Council explore different ways to sidestep the impending doom of major social media blunders. Forbes Agency Council members discuss effective ways to avoid making social media gaffes. Establish A Rigorous Vetting ProcessA rigorous vetting process with a diverse set of approvers will help marketers avoid inadvertent social media gaffes. Don’t Use Social Media For Emotional ResponsesAvoid using social media as a platform for knee-jerk, emotional responses. Align Social Media Managers’ Values With The Company’sFirst, you should make sure that your social media managers’ values and beliefs align with what you want to communicate externally.

Source: Forbes April 02, 2021 17:03 UTC