It's a move the sportswear maker had to know would spark controversy and attract a lot of attention. ​February 1995: Nike featured an HIV-positive long-distance runner in an earlier "Just Do It" campaign. Nike's ad director also told the Times that the company heard plenty of complaints, including that "no one, including Nike, should talk about [AIDS] publicly." March 2017: Nike featured five Middle Eastern women who pushed social norms to succeed in sports in What Will They Say About You? In the wake of the Kaepernick ad, some are questioning whether Nike is using its advertising to truly send a message, or simply for financial gain.

Source: CBC News September 05, 2018 01:52 UTC