Nike shares plummet to lowest in decade as turnaround sputters - News Summed Up

Nike shares plummet to lowest in decade as turnaround sputters


(April 2): Nike Inc shares tumbled after the retailer gave a surprisingly gloomy outlook for the year ahead, complicating chief executive officer Elliott Hill’s efforts to turn around the business. Analysts surveyed by Bloomberg had been looking for 2% sales growth this quarter and bigger gains as the year progressed. “This is complex work, and parts of it are taking longer than I’d like,” Hill said on the call. Those challenges, as well as weakness in Greater China and other areas, overshadowed strong results in North America. Shares of Nike fell as much as 13%, sinking to the lowest level since 2015.


Source: The Edge Markets April 01, 2026 17:09 UTC



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