Nike's online sales have increased 31 per cent in the wake of its controversial 'Just Do It' advertising campaign featuring NFL star Colin Kaepernick. The sportswear company's sales surged 31 per cent compared to last year over the Labor Day weekend, according to digital commerce research company Edison Trends. The NFL star sparked controversy when he started kneeling during the national anthem to protest police brutality and racial inequality. 'In fact, Nike sales grew 31 per cent from Sunday through Tuesday over Labor Day this year, besting 2017's comparative 17 per cent increase.' Trump, who has repeatedly criticized Kaepernick and other NFL players for the kneeling protests, slammed Nike on Friday, tweeting: 'What was Nike thinking?'

Source: Daily Mail September 09, 2018 17:47 UTC