The music video, which was launched early on Monday, had already got close to a million views on actor Padukone’s Facebook page. “Through their stories, we aim to ignite a sport movement,” said the spokesperson at Nike India. The video, which features Nike’s brand ambassador Deepika Padukone and several female athletes, stands for girl power and marks a departure from past women-centric sports advertising in India. The music video titled “Da Da Ding,” is part of the new Nike - Just Do It campaign. That’s when we decided to do a music video.

Source: Mint July 11, 2016 23:15 UTC