New York (CNN Business) Two of the country's top college football conferences will postpone their fall seasons . That could mean billions of dollars in losses — for universities, college towns and companies built around the American college football spectacle. "If you look at what the overall spend (on college apparel deals) is, I bet it's the companies' biggest expenditure from an advertising standpoint," said Eric Smallwood, president of Apex Marketing Group. "Nike is synonymous with college football," Smallwood said. The partnerships can also help build brand loyalty among fans of a college football team.

Source: CNN August 17, 2020 13:52 UTC