And so in its latest market expansion, the brand has turned to the Middle East, where female athletes have begun to come into their own over the last few years. PhotoThis week, Nike announced that it would release a Pro Hijab for female Muslim athletes in spring 2018. That same year, Egypt’s contingent included 37 women, the highest number of female athletes representing the country since it entered the games in 1912. Female Muslim athletes have struggled with finding headgear that will not slow them down or distract them from arduous physical exercise. 1 sport and fitness brand in the world facilitate this process for us?” Ms. Rostom wrote.

Source: New York Times March 08, 2017 21:11 UTC